The Analytical Foundation Of Agenda Setting - 1757 Words

Introduction: Agenda setting is the most critical phase of the policy cycle and has a decisive impact on the entire subsequent policy and its outcomes. Agenda setting, Birkland suggests (1997, p.11), is â€Å"the result of a society acting through political and social institutions to define the meanings of problems and the range of acceptable solutions†. In other words, agenda-setting as a term was introduced by Cobb and Elder (1971) who â€Å"are concerned with how issues are created and why some controversies or incipient issues come to command the attention and concern of decision makers, while others fail† (p. 905). The analytical foundation of agenda-setting can be traced back to psychological theories of priming in work on intellectual transforming of semantic information. , Although policy making is very much a domestic concern involving national governments and their citizens, the international organizations (known as network actors) also are increasingly vital in shaping domestic or national policy choices and policy developments. Network actors help build norms by bringing new ideas/opinions and issues in the policy debates and serving as sources of information and testimony. They help build up issues, set agendas and provide information to create awareness of a problem. This is often done in such a way that it becomes more salient by underlining specific values, facts, and other socioeconomic considerations and how audience members interpret a particular situation.Show MoreRelatedThe Analytical Foundation Of Agenda Setting Essay1833 Words   |  8 PagesIntroduction: Agenda setting is the most critical phase of the policy cycle and has a decisive impact on the entire subsequent policy and its outcomes (Howlett, Ramesh Perl (2009). Agenda setting, Birkland suggests (1997, p.11), is â€Å"the result of a society acting through political and social institutions to define the meanings of problems and the range of acceptable solutions†. In another words, Agenda-setting as a term was introduced by Cobb and Elder (1971) who â€Å"are concerned with how issuesRead MoreThe Lack Of Knowledge That Researchers Know About Public Policy Implementation769 Words   |  4 Pagesof research. Also, it attempts to alter the deficiencies by performing results from comprehensive literacy review. It main object is to: 1) challenge; 2) revise; 3) and add some conventional wisdom about implementation. In addition, provide a foundation for and start a much-needed mixture of experimental data research result. The author stated that: â€Å"The overall volume of publications on policy implementation has not stagnated or declined dramatically since the mid 1980s as is commonly asserted†Read MoreInternational Accounting Standards Board ( Iasb )1543 Words   |  7 PagesAccounting Standards Board (IASB) The international Accounting Standards Board (IASB) is an independent, private sector that develops and approves the body of the International Financial Reporting Standards (IFRS). The IASB manages and controls the IFRS foundation. The IASB has a group of 14 members who operates and manages the IFRS through daily meetings, community engagements, and speeches about the IFRS. These members are experts in accounting standards, preparing, auditing, financial reporting, and accountingRead MoreAcademic Discourse Essay1137 Words   |  5 Pagesfollowing research is aimed at reducing confusion by identifying complex ideas and breaking them down. The information provided has been obtained through various sources of conflicting views, further illustrating the complexity of the topic. Many school settings are considered discourse communities, fitting each of the six characteristics. The six defining characteristics of a discourse community require a set of common goals, there must also be mechanisms of communication within the community as wellRead MoreThe Lack Of Knowledge That Researchers Know About Public Policy Implementation1444 Words   |  6 Pagesresearch. Also, it attempts to alter the deficiencies by performing results from a comprehensive literacy review. Its main object was to: 1) challenge; 2) revises; 3) and add some conventional wisdom about implementation. In addition, provide a foundation for and start a much-needed mixture of experimental data research result. The author stated that: â€Å"The overall volume of publications on policy implementation has not stagnated or declined dramatically since the mid 1980s as is commonly asserted†Read MoreGraduation Speech : Skills And Experience Essay1789 Words   |  8 PagesRequired Skills and Experience †¢ Educated to degree standard or equivalent. †¢ Experience of venture capital, accounting, banking, or of being an entrepreneur. †¢ Analytical skills. †¢ An interest in technology and social media. †¢ Ability to work as an integral part of a small team. †¢ Ability to communicate with a wide variety of people including investees, stakeholders and intermediaries. †¢ Familiarity with Word and Excel. Desired Skills and Experience Knowledge/Experience:Read MoreThe Common Core State Standard For Language Arts3444 Words   |  14 Pagesliteracy skills and analytical skills. Current process, for the most part, do help establish a framework for keeping materials relevant to the maturity level of students. However, if students or parents feel as if their values or beliefs don’t line up with current standards of education, complications can arise. Complications such as the censorship of beneficial literature can have negative consequences in society. In agreement with Judy Blume, â€Å" If every individual with an agenda had his/her wayRead MoreGrade Math Class, Where The Average Age Of The Learner Are Eighteen Years Old1803 Words   |  8 Pagesregards to exactly how well the learner can remain on-task and function constructively. Collectively, persuade learners and paternities to sympathetically arrange their weekly household schedule and to maintain a time-honored schoolwork / learning agenda. Invi te parentages to primarily aid their child/children to be cognizant of exactly how much intervals the child/children consume in an average day of the week on all activities from school discharge until sleep time, and maximize attendance. (RiefRead MoreMelnyk et al.2014 Essay6112 Words   |  25 Pagestechnology decisions that are used to implement the supply chain. Supply chain design needs to comprehend these three levels of analysis. The articles in this special issue are introduced in the context of these levels of analysis and a research agenda is suggested that can be pursued in light of this framework, highlighting areas that are covered in this special issue and areas where research opportunities exist. Keywords: supply chain design; supply chain architecture; integration; life cycleRead MoreRethinking Project Management9242 Words   |  37 Pagesreserved. doi:10.1016/j.ijproman.2006.08.006 676 S. Cicmil et al. / International Journal of Project Management 24 (2006) 675–686 competing with) other strands of the project management research and they, together, enhance the intellectual foundations of the ï ¬ eld in terms of its practical relevance and theoretical diversity. 2. Understanding project actuality At this point, we draw the reader’s attention to the paper in this issue by Winter et al. [1] which summarises and discusses the principle

Observation And Recomendation Report Of T.G.I.Frid Essay Example For Students

Observation And Recomendation Report Of T.G.I.Frid Essay ays (COVER PAGE) OBSERVATIONS AND RECOMMENDATIONS FOR T.G.I.FRIDAYS RESTAURANT Prepared for (name) Prepared by (your name) Date TABLE OF CONTENTS EXECUTIVE SUMMARYiii PROBLEM.. 1 BACKGROUND.1 DISCUSSION OF FINDINGS2 Services2 Menu Items..3 Quality..3 Prices4 Atmosphere4 Clientele. ..5 Physical Facilities5 Decor5 Cleanliness5 Layout. .6 Convenience.6 Special Offers7 CONCLUSION AND RECOMMENDATION8 EXECUTIVE SUMMARY Prospective dining patrons can feel comfortable about dining at T. G.I.Fridays Restaurant, as shown by this in-depth study conducted by . The study was authorized by . She requested a report of observations of the restaurant. My conclusion that T. G.I.Fridays Restaurant does not need many improvements, other that a little more room and larger trashcans in the restroom, is based on data supplied by two employee interviews, T.G.I.Fridays menu and website, and observations made by Observations were made in five areas: (1)Service. The service at T.G.I.Fridays is friendly and time sufficient. (2)Menu Items. The quality of the food is of a high standard. There is a large selection of different types of menu items. The prices are reasonable for the portion sixes given. (3)Atmosphere. The atmosphere is loud, chattery and exciting. The decor is interesting and the clientele is diverse. (4)Physical facilities. The restaurant is clean and convenient. The layout is a little cramped but still comfortable. (5)Special features. The special features are helpful when choosing to dine with T.G.I. Fridays. On the basis of these findings, it is recommended that a few tables are removed from the dining area and the parking is better defined. OBSERVATIONS OF T.G.I.FRIDAYS RESTAURANT PURPOSE This study was designed to make an observation on a restaurant with an emphasis on objectivity and evidence. Specifically, I will be reviewing T.G.I.Fridays in all aspects of the restaurant including its service, menu and atmosphere. BACKGROUND T.G. I.Fridays is a casual dining chain that has been visited by millions of people since 1965. The first Fridays, which is how it is referred to by most of its employees and clientele, was located at First Avenue and 63rd Street in New York City. It featured red and white stripes, a blue exterior and its name-T.G.I. Fridays. Inside were wooden floors, Tiffany lamps, bent wood chairs and striped tablecloths. The bar area, with its brass rails and stained glass, also enhanced the surroundings. For Fridays interior decor, a full time antique picker did extensive traveling to auctions and flea markets. Memorabilia had to be authentic and, if possible, unique to the area where the new restaurant would be located. The New York Fridays enjoyed an immediate success. First year revenues totaled $1 million. According to Newsweek and The Saturday Evening Post, the opening of T.G.I.Fridays indicated the emergence of the singles age. By1975 there were ten T. G.I.Fridays restaurants in eight states. Now there are more than 575 in 49 countries. (www.tgifridays. com) DISCUSSION OF FINDINGS The results of this research indicate the attributes of the T.G.I.Fridays restaurant on East Henrietta Road in Henrietta, New York. The research findings here fall into seven categories: (a) service, (b) menu items, (c) prices, (d) atmosphere and decor, (e) clientele, (f) physical facilities, and (g) special features. Service When approaching the restaurant, the door is opened by an spg, smiling people greeter. Barbara, who is one herself, stated that the smiling people greeters are unique to T.G.I.Fridays. It was also said that there is hardly ever a wait time to be seated over 15 or 20 minutes. This is even the case during dinner on a Friday or Saturday night. The only exceptions to this time are in the cases of large parties with more than six people. This was all found to be correct. Food is served from 11:00 a.m. until 1:00 a.m. Application Architecture & Process Design Essay and drinks until 2:00 a.m. (Barbara) After being seated the servers are very quick to introduce themselves and accommodate you. They come right over to you in just a couple of minutes to get drink and appetizer orders. They are very timely, returning with the drinks ordered in just two or three minutes. Promptly they ask if a selection has been made. If no decision has been made, the server is happy to check back in about 5 minutes to take the order. After taking the order, the servers will refill drinks whenever necessary and ask if anything is needed. There arent many chances for them to visit, however, because the food comes to your table in about twenty minutes. At which time they will again fill any drinks and .

Net Censorship Essays - Pornography Law, Censorship,

Net Censorship Most of us have used it. Most of us find it useful, Some of us find it entertaining. Some of us find it offensive. ?It? is the Internet. The Internet has dramatically changed our society. It brings together people and their ideas from all around the world in a short amount of time. It is expanding daily to allow new ideas and thought s to be transmitted quickly and easily with the single click of a button. One can find information on almost any subject there. Yet many people are trying to censor it. The Internet contains racist thoughts, sexually explicit material and much more inappropriate material. But who is it inappropriate for and why should it be censored? In 1996 the Communications Decency Amendment was passed by congress. This amendment imposed a $100,000 fine or a 2-year jail term on anyone who used the Internet to annoy, abuse, threaten or harass anyone else. Pro-censors believed the act to be necessary in order to extend the standards of decency to the new telecommunications device. Anti-censors thought the amendment was acting like the ?thought police.? Recently though the Supreme Court overturned the Communications Decency Act in the civil case of Reno v. ACLU. This new law states that the Internet deserves the same level of speech protection as books or other printed material. Even with this new law in effect many people are still trying and some are succeeding at censoring the Internet. They are creating schemes to block and rate the net. A meeting recently took place at the White House about this subject. Several industry leaders and the government agreed to try to originate a variety of systems to block and regulate controversial online speech. Despite the Supreme Court these leaders are inching toward the dangerous and incorrect understanding that the Internet is like television and should be rated and/or censored. During this meeting many announcements took place. Netscape, a major online server, proclaimed their plans to join Microsoft, a major computer company, and adopt the Platform for Internet Content Selection (PICS). PICS is a rating standard that established a consistent way to rate and block online content. IBM also had an announcement: They have decided to make a $100,000 grant to Recreational Software Advisory Council (RSAC), another rating system. They did this in hopes of encouraging it's use. Senator Patty Murray of New York announced of a proposed legislation that would tax civil and ultimately criminal penalties on those who mis-rate a website. What will be the result of all these actions? The Internet will become bland and homogenized. The major commercial sites will still be readily available but those who circulate quirky and idiosyncratic speech, those who create their own home pages or post to controversial news groups will be the first to be blocked by filters and made invisible by the search engines. They will still be there but available only to those with the know how and the tools. Does this material deserve to be censored anyway? Internet users know best what they are looking at. If it offends them, they should move on. The primary responsibility for determining what speech to access and what speech not to access should remain up to the Internet user not filters. Many parents have a problem with their children and the Internet. There are many suggestions and ideas for controlling what they are viewing. The parents should also have they computer in a room where they can look over the child's shoulders every once in a while to check up on them. The parents should put time restrictions on usage of the computer. There are many solutions to this problem. In conclusion the Internet is a quickly growing addition to our culture., It informs, entertains and can possible offend. But with the Supreme Court's ruling, no one should be allowed to censor it. The Internet is a never-ending worldwide conversation that deserves the highest protection from government intrusion.

Peets Coffee and Tea

Peets Coffee and Tea Industrial background Peet’s Coffee and Tea is a restaurant with international operations across the world. With its headquarters located in California, the business has a chain of coffee houses located at various parts of the world. The restaurant business deals in a range of products consisting of diversified coffee and tea beverages.Advertising We will write a custom proposal sample on Peet’s Coffee and Tea specifically for you for only $16.05 $11/page Learn More Problem statement Following the recent business evaluation, there has been a need to establish strategies that will propel the company towards success. In this regard, the following strategies will be included in the company’s marketing proposal. New marketing strategies According to Ataman, Harald and Carl, Peet’s Coffee and Tea restaurant requires new marketing strategies that are effective in a food and beverage industry (866). The use of a suite of services and loy alty programs among others is deemed an effective marketing strategy. Suites of services Customer-friendly suite of services includes installation of free internet services inside the restaurant. When customers access free Wi-Fi internet connections, they would be happy to spend time and enjoy coffee and tea for hours. This means that free internet connection requires installation of electrical cables near the coffee tables for laptop connectivity. Another form of a suite of services includes book live entertainment, where customers engage in poetry reading and other forms of readings that complement relaxation. People who prefer taking coffee and tea do so for purposes of relaxation. Suites of services offer an ambient environment that promotes relaxation mood in a coffee and tea restaurant. Moreover, the suite of services may be viewed by customers as value additional services. This strategy will promote sales once regular customers invite their friends to see the difference (Atam an, Harald and Carl 869). Loyalty programs Loyalty programs are considered as incentive programs for loyal customers (Ataman, Harald and Carl 871). In this respect, Peet’s Coffee and Tea restaurant will use punch cards redeemable for free coffee drinks and snacks after every 10th cup of coffee at any of the business restaurants. In this regard, the loyalty program is deemed to encourage more loyal customers to visit the restaurants and enjoy free drinks.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This program increases sales volume and promotes business-customer relationship (873). Another form of loyal program is to have punch cards that track a client’s amount of purchases done at any of the business restaurants. This would be used to determine discounts given to such loyal clients, as well as the value of freebies given to same customers. On-premises adver tising Advertising is integral for any restaurant business, especially a coffee and tea business. The current Peet’s Coffee and Tea restaurant is to distinguish itself from other competitors through on-premise advertising. This means that the business needs to have creativity in having large windows, glass doors, exotic paintings and interior designs. The set-up of the sitting area is critical on how people view the business premises compared to other competitors with similar products and services. The visibility of the restaurant premises from outside is important. This means that the organization management has to make sure all other restaurant’s outlets are located at highly-visible locations. Promotional advertising In order to boost sales, it is important to incorporate sales promotion initiatives after every 4 months. A better way to ensure promotional advertising takes effect is placing coupons at local daily newspapers (876). To capture the attention of interne t users, the same can also be replicated on social media sites like Facebook and Twitter. Promotional advertising is critical in ensuring that the restaurants experience new visits from potential customers. Sales programs Peet’s coffee and Tea restaurant requires a sales program that seeks to promote the business from various perspectives. An example of sales programs would be special events like music events. Inviting artists in the music industry would be crucial in holding live performances at restaurant entertainment halls. This will promote the popularity of artists, as well as that of the restaurant business. Pricing strategy With a need to have repeat business as an attractive profit margin, establishing effective pricing strategies is imminent. Peet’s Coffee and Tea restaurant will use penetration pricing, promotional pricing, competition pricing and premium pricing strategies (880).Advertising We will write a custom proposal sample on Peet’s Cof fee and Tea specifically for you for only $16.05 $11/page Learn More Penetration pricing strategy Peet’s Coffee and Tea restaurants products and services are known as high quality products, but will be offered at a lower price while entering new markets. This strategy will aid the restaurant business in countering harsh competition from other industrial players. Promotional pricing This pricing strategy is a long-term initiative used to attract potential customers. In this regard, the restaurant business will sell some of its products at a lower price without getting significant profits. This strategy is deemed to attract customers to access and explore other products and service provide by the business. Promotional pricing entails the use of discounts like price and product discounting. Competition pricing This strategy is focused to counter competitor’s prices. The business will identify prices of similar products and services from other competitors and provide a lower price on the same. This strategy can deliver narrow profits, but in long-term can be effective in neutralizing competition. Premium pricing Coffee and tea business are common among middle income earners and the wealthy because of the prestige and luxurious services from the businesses. In this regard, Peet’s Coffee and Tea restaurant business will target high-end consumers by providing high-quality products and services at premium prices. This strategy delivers high profit as it targets high spender with premium prices. Marketing programs Peet’s Coffee and Tea will establish a marketing program with an annual budget of $500,000. The marketing program will be responsible for the establishment and implementation of the mentioned strategies. Strategic alliance Peet’s Coffee and Tea restaurant business requires more than marketing strategies to succeed in a highly competitive industry. The business requires strategic alliances such as human reso urce, reliable suppliers, financial institutions and distributors. In this regard, the business requires having strategic pool of personnel as human resource. The department in charge of human resource management will have policies on hiring qualified personnel, general management, training and development of the same (877). In addition, the business will have strategy alliance with suppliers of essential supplies like coffee beans and food stuffs. A policy on supplier selection is critical for a strong-supplier relationship.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Peet’s Coffee and Tea business operates in perishable products and having reliable suppliers is necessary for business success. The business capacity to distribute determines the decision on the mode of distribution of its products and services to its outlets. In this regard, the company can outsource distributorship of its products from distribution vendors if does not have the capacity to do so. Financial strategic alliances with credible creditors are essential for a business survival. In this respect, the business requires partnership for financial stability with local banking institutions. The financial institutions are helpful in terms of credit control measures and financing new ventures. Auditing financial portioning and financial consultations of the business requires an independent auditor like bank institutions. Ataman, M. Berk, Harald J. Van Heerde, and Carl F. Mela. â€Å"The long-term effect of marketing strategy on brand sales.† Journal of Marketing Res earch 47.5 (2010): 866-882. Print.

Executive Summary Memo for Market Analysis of Parkinson's Disease Research Paper

Executive Summary Memo for Market Analysis of Parkinson's Disease - Research Paper Example The exact cause of such effects is not known, although aggressive research in this area is underway. Irrespective of the cause, a patient with full-blown Parkinson’s disease will have four cardinal symptoms, tremor at rest, bradykinesia, rigidity, and difficulties with balance. Such patients due to difficulty in movement control are virtually rendered nonfunctional, and the quality of their life is severely affected (1). From the market point of view, thus there is huge untapped potential in the Parkinsons disease therapy market. The exact cause of the disease is not known, but a considerable number of individuals suffer from this problem. The medical therapy assumes a central role in the management plan, and therefore a variety of medications are available for symptomatic treatment. Despite new research to discover newer drugs, there is no medication as yet which has shown promise in arresting the pathological process of the Parkinsons disease. Therefore, this existing gap can create opportunities newer modalities of therapies, therapeutic agents, or curative agents (1). The Worldwide market of Parkinson’s disease is huge, since it is a common neurological disease with a disease burden of 4.1m affected individual. It is expected that its prevalence will rise in the coming years with increased clinical interventions in different forms. Current treatments or therapeutic choices are unsatisfactory making the unmet needs of this market a huge one, creating significant market opportunity. Although the market is global, in developed world, almost all counties constitute the major markets of such drugs. These countries are USA, Japan, France, Italy, Germany, Spain, and the UK. Compared to last evaluation of 2006 the market has been predicted to grow beyond $4.6bn from its base of $2.2bn, which interestingly was 11% larger than its base of 2005. The market is expected to increase in an exponential rate due to the fact that

Primary criticisms of American Cinema and Griffith's montage by Sergei Assignment

Primary criticisms of American Cinema and Griffith's montage by Sergei Eisenstein - Assignment Example At the core of their opinions, the ideas have come out of different philosophies asserting the importance of arts and esthetic medium to provide education or entertainment to people. In later age, as the American cinema was highly influenced with its industrial structure American Cinema tended more and more towards the entertainment which could provide good returns of investment in filmmaking. On the other hand, Russian cinema had devoted much to the ideas which regarding cinema as a medium of awareness and provoking. Due to such difference of opinions, Sergei Eisenstein, who was most profound of early Russian filmmakers had critiqued some of the concepts developed and defined by D.W. Griffith. One very important part of that criticism was Eisenstein’s criticism of Griffith’s theory of montage. In the modern day theory of montage Sergei Eisenstein’s assumption for montage are widely accepted for providing a ground for cinematic understanding for fast cutting and expression through montages. As followers to Griffith’s theories Sergei Eisenstein had developed Montage theory according to his philosophical set back based in Hegel and Marx. Although, developed over Griffithian grammar, Eisenstein’s theory to montage shows some contrasting difference as well. Utilization of montages in Griffithian Cinema In a modern day scenario, the term montage briefly suggest a number of small sized shots arranged in a manner to express a particular part of story or an effect. The montages are quite common is almost all the movies made nowadays. Depending on its use and requirement montage may be musical, action packed, blurred or deluding. A profound example of modern montages include David Fincher’s ‘Fight Club’ (Pitt 1999) using a sequence of shots expressing protagonist Jack’s nausea from its surrounding and further his remembrance of his own past that he had been unaware of. Another example contains Martin Scorsese’s depiction of police training in ‘The Departed’ (Nicholson 2006). D.W. Griffith’s earlier movies are supposed to set the basic grammar of cinema. There are number of occasions when Griffith has used sequencing shots without a direct connectivity of moment. Griffith’s montages were involved in compressing the happening of an event. However, without giving much for dialectical montages or other philosophical esthetical presentations, Griffith had designs the base for montage which could already establish montage as a different and particular approach to cinematic timeline. Anyways, the conceptualization and development of those theories is due to Sergei Einstein. How Eisenstein could identify power of Griffithian montage and could be motivated to enhance his own montage theory comes out in his quote I can’t recall who speaks with whom in one of the street scenes of the modern story of Intolerance. But I shall never forget the mask of the passer-by with nose pointed forward between spectacles and straggly beard, walking with hands behind his back as if he were manacled. As he passes he interrupts the most pathetic moment in the conversation of the suffering boy and girl. I can remember next to nothing of the couple, but

A Prominent Leader Essay Example for Free

A Prominent Leader Essay This paper will entirely focus on Oprah Winfrey. Oprah Winfrey has shone and demonstrated more strength, character, and changed the way America looks at and views racial issues in America. This paper will analyze her start in the film industry, her leadership, personal wealth, Business Leadership Oprah Winfrey is a reputable, prominent world leader, businesswoman, actress, philanthropist, and talk show-host. It is said by some that she has revolutionized television talk show. One has to admire her perseverance to overcome the hardships she faced as a child. Oprah’s mother had Oprah when she was only a teenager in a town in rural Mississippi. She was born into poverty and raped at a young age of nine years old. History repeats itself and a young teenage Oprah gives birth to a child that dies. Oprah started her career in radio. Today women turn to Oprah for self-help, self-improvement, compassion, religious questions, and even how to regulate your bowel movements. Against all odds in a male dominated field, Oprah rises to have the most-popular, longest running, and highest-ranking talk show. CNN, Time Magazine, and Life all list Oprah Winfrey as the most influential woman in the world. (Finz, 2011). Oprah Winfrey would be an example of a Transformational leader. Transformational leaders influence, inspire, move, and literally transform followers to achieve organizational goals beyond their self-interests (Burns, 1978), thus initiating and bringing about positive change. (Weiss, 2011). She was very much involved in Civil Rights, and changed the way African – Amrericans are treated. Her endorsement of President Obama brought about a post-racial era long before we would have seen. (Zak, 2011) Oprah demonstrates characteristics of a transformational leader by demonstrating the four I’s of a Transformational leader. The first I is Idealized Influence which is probably the most obvious trait. Oprah routinely fosters trust and you admire her strength and feel a sense of pride for some of the subjects she touches on. For example, I remember once seeing a show on gay/lesbians. It literally changed the entire way I view them. I used to think they wanted attention and they choose to go against what we as a society think is acceptable or not. After her show I realize they don’t want to be different they just want to be accepted. The second I is for Inspirational Motivation. Oprah rallies people everyday across America inspiring and motivating people. The third I is for Intellectual stimulation. In my opinion this is obvious through her belief and promoting President Obama during his presidency. Who really thought an African American would be president in our lifetime? Finally the last I is for Individualized consideration. She constantly is taking on sensitive subjects. I remember one show where she interviewed a boy who had been locked in a wire cage for several hours a day. She was able to tell his story and let him maintain his dignity even though horrific things were done to him. Oprah’s ratings prove she has the following and believers a Transformational leader has. Through the last twenty- five years we have seen an African American take over the media and change daytime talk shows.